Creating Your School Identity


Including Choosing a Name & Creating a Brand

Perception is reality. Today, without a great brand that helps students and parents connect with your school, it’s easy to get lost in the noise. Build a brand that stands out and is remembered.



Build a Brand That Gets Noticed


As educators and business owners we know that identity is important in bringing a group together. But forging that identity – and defining the values it represents – requires reflection and creativity.

In this section we uncover helpful tips and tricks from schools, businesses, and organizations to help guide your process. We can’t wait to share these with you. Ready? Let’s dive in!

Software That Simplifies & Empowers Your School


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Twine helps schools simplify their administration, automate scheduling/staffing, and lesson the load placed on teachers and administrative staff. Twine also helps with enrollment, marketing, and more. See what Twine can do:


Parent Communications

Informed parents become engaged parents and engaged parents can supercharge your school.


Websites & Admissions

A high-impact website attracts students while Twine makes admissions easy.


School Management

Twine makes it easy for teachers and administrators to do everything they need to do.


Online Classrooms

Educate, collaborate, and discuss with integrated online classrooms powered by Twine.

Choosing a School Name


Choosing a name for your school is a great place to start because it is a piece of information you’ll need to have on basically every piece of paperwork you’re going to complete during this process. If your school is going to be affiliated with an already-established chain of schools that has some kind of standard naming convention, you’re a step ahead of the game.

If you need to come up with your own school name from scratch, you’ll want to keep a few things in mind:


Ask Yourself:

Essential Foundations


Creating Your School’s Brand


If you’re considering starting a private school, you’ve probably put some thought into what is going to make your school stand out from the other options that are available in your community.

Start With These

Branding Basics


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Working with educators and parents is both challenging and rewarding. We'd love to work with you to help your school simplify and grow.


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Guide Quick-Nav



Introduction to Starting a School

Introduction

We’ve developed these 10 topics to help you along the way. Take them all in at once, or start with the areas most relevant right now.


Creating Your School Identity

School Identity

There’s plenty you can do to develop your own brand, starting right from your personal ideals and goals for your school.


Creating Your School Curriculum

Curriculum

Our curriculum pages include ideas on where to go to find materials, and different associations and educational models you may want to consider.


Legal & Operating Requirements

Legal & Operating Requirements

You need to know the requirements at both the federal level and for your state. Here are the basic details for every state.


Introduction to Starting a School

Funding & Finance

Here we share ideas for possible funding sources, and ways you might be able to start with less than you thought necessary.


Creating Your School Identity

Business Plan & Budget

Having a plan for how you’ll operate and a budget to predict and allocate funds is critical for all businesses, schools included. We’ve pulled together resources here to help with both.


School Facilities

Facilities

What facilities are right for your school? We encourage new schools to get creative, and have compiled some considerations to take into account.


School Staffing

Staffing

How can you find and recruit the right talent for your school? What qualifications or certifications are required?


School Policies & Procedures

Policies & Procedures

Here we share ideas for possible funding sources, and ways you might be able to start with less than you thought necessary.


Marketing & Online Presence

Marketing & Online Presence

Having a plan for how you’ll operate and a budget to predict and allocate funds is critical for all businesses, schools included. We’ve pulled together resources here to help with both.


School Associations

Associations

What facilities are right for your school? We encourage new schools to get creative, and have compiled some considerations to take into account.