And compelling content here

Likely multiple headings each describing a key ‘best practice’:

  • Social works, but social media doesn’t (don’t let your teachers friend students on facebook, or use consumer-level tools for school business)

  • What happens in school stays in school (websites are for public / prospects, as your key marketing tool. Anything for enrolled students, parents and/or staff pertaining to day-to-day needs to be private, and shouldn’t be on the public site)

  • Simplify, Simplify, Simplify (multiple systems suck)

  • The best solution is one that gets used (doesn’t matter how many features something has; if people don’t like it or it is complicated or difficult to use, it is worth nothing at all. Tie-in to mobile apps, reminders, other reasons Twine gets used)