Clever heading here
And compelling content here
This may be another place to emphasize the importance of competing well against peer organizations — can’t afford not to. Or, might be a place to make the connection (empathy) of having all the needs of a small business, plus the responsibility of educating kids. Or, to point out the value to a school of enrolling one or two additional students, and how public perception and making the application process clear & easy contributes to this.